”She further added, “We are excited with the business opportunity offered by the market.amway. Glister Herbals’ has the goodness of herbs with great taste and appealing colour. With this new and advanced product, Amway aims to target the flourishing INR 1980 crores oral care segment in India.Announcing the launch of Glister Herbals,Mr. Keeping with our commitment of offering highest quality products and addressing the increasing demand for natural and rosary bracelet Suppliers herbal alternatives for long-term healthy living, Glister Herbals is an expansion of our flagship brand and indigenously developed for our Indian consumers. Sundip Shah, Chief Marketing Officer, Amway India,said, “Glister has been one of our most popular global brands.in. With this powerful mix, we aim to transform the product usage experience and long-term adoption of herbal toothpastes in the market and I am confident in our latest innovation and itspotential to transform the category”Ms Anisha Sharma, Category Head, Beauty Personal Care, Amway India,added,“Glister Herbals is best defined as the herbal oral care solution from Amway offering great taste with the goodness of herbs.

However, our research empirically highlights the need for likeable sensorials – a gap that exists in the available offerings in the market currently. Building on the success of its globally popular INR 100 crore brand Glister, the new herbal oral care product is a seamless blend of numerous herbal ingredients with appealing taste and pleasing color to suit everyone’s palate.”He further added, “The industry for herbal oral care products has grown significantly in recent years, fueled by consumers’ preference for herbal solutions and trust in their long-term benefits. We are sure that the Glister Herbals will receive favorable response from the consumers.The multi-action toothpaste is enriched with goodness of herbs and biodegradable microbeads of essential oils for efficacy. The goodness of herbs promises 12-hour germ protection and fresh breath benefits along with remineralization and teeth whitening. This multi-action toothpaste is enriched with 11 ingredients such asspearmint, clove, ginger, neem, mulethi,among others, which are known for their benefits and great taste.Launches Glister Herbals toothpasteThe indigenously developed herbal oral care innovation by Amway combines ingredients with delightful sensorials.

The company marks its entry in the burgeoning Rs. A bestseller for over five decades, it has won the trust of millions of consumers worldwide and has been an integral part of their oral hygiene routine.1980crores Herbal oral care market, which is witnessing a double-digit growth in IndiaThe company is confident of strengthening its oral care presence and aims to clock Rs. In order to ensure national wide reach and to engage consumers, we are introducing digital activations across platforms and organizing dental camps in key markets. As ingredient story and taste is key to the success of ournewherbal offering, we have beguntaste challengesfor our direct sellers for which we have received an overwhelming response.44crores from its new offering in two yearsNew Delhi, 9 January 2019:Amway India, the country’s largest FMCG direct selling company today announced the launch of its latest innovation ‘Glister Herbals Toothpaste’, to mark its entry into the herbal oral care market. It also has biodegradable microbeads of essential oils comprising clove and tea tree to ensure maximum efficacy of the constituents.”Glister Herbals follows the thriving success of Amway’s Nutrilite Traditional Herbs in its Nutrition and Attitude Be Bright Herbals in beauty categories last year.Amway Glister Herbals is sold exclusively by Amway Direct Sellers across India and can be easily ordered on the company’s website. This often leads to consumers shifting to regular and non-herbal products.